All Attributes and Metrics in Atrilyx
Atrilyx offers a variety of reports and metrics. These metrics allow your brand to measure your performance to the exact KPIs that matter to your business.
All Atrilyx performance tables support custom pivots, filters and saved views, allowing you to see the data exactly how you need to.
Metric | Description | Available on | |
|---|---|---|---|
| 1 | Absolute Top Imp. Share | The percentage of impressions your ads received in the absolute top location (the very first ad above organic search results) compared to the total number of impressions your ads were eligible to receive in that location. | Keyword |
| 2 | Ad | A piece of promotional content or marketing message designed to promote a product, service, or brand to a target audience through various media channels. | Conversion Log |
| 3 | Ad Group | A collection of related ads and keywords within a campaign that share the same targeting settings and budget. Ad groups help organize campaigns by theme or product type. | Keyword Search Term Ad Group Conversion Log Ad |
| 4 | Ad Type | The format or style of advertisement, such as text ads, display/banner ads, video ads, shopping ads, or responsive ads. | Ad |
| 5 | Assisted Attribution Lift | A metric that quantifies the incremental value or performance improvement gained by including assisted conversions in your attribution model compared to using only last-click attribution. | Campaign |
| 6 | Assisted Conversions | Conversions where the marketing channel contributed to the conversion path but wasn't the final touchpoint before conversion. | Campaign Program |
| 7 | Assisted Conversions Lift | The percentage increase in conversions when including assisted conversions compared to last-click only conversions. | Campaign Program |
| 8 | Assisted Revenue | Revenue generated from assisted conversions. | Campaign Program |
| 9 | Assisted Revenue Lift | The percentage increase in revenue when including assisted revenue compared to last-click only revenue. | Campaign Program |
| 10 | Attribution Model | A set of rules that determines how credit for conversions are assigned to touchpoints in conversion paths. | |
| 11 | Average Visit Length | The amount of time visitors spend on a website during a single session. | Campaign Program Keyword Ad Group Ad |
| 12 | Avg Clicks to Conversion | The number of clicks or interactions it takes for a user to convert into a customer or take a desired action on a website or marketing campaign. | Campaign Program Keyword Ad Group Ad |
| 13 | Average Order Value (AOV) | The average amount of money spent by customers in a single transaction or order. It is derived by dividing the total revenue generated by the total number of orders or transactions within a specific time period. | Campaign Program Ad Group Ad |
| 14 | Avg Pages per Click | Average number of pages viewed per ad click | Campaign Program Keyword Ad Group Ad |
| 15 | Bounce Rate | The percentage of website visitors who navigate away from a website or leave the site after viewing only one page, without taking any further action or engaging with the content. | Campaign Program Keyword Ad Group Ad |
| 16 | Budget adjust | The process of modifying allocated advertising spend based on performance, seasonality, or strategic priorities to optimize campaign effectiveness. | Program |
| 17 | Campaign | The specific advertising campaign name or identifier. | Keyword Search Term Campaign Ad Group Conversion Log |
| 18 | Campaign Type | The specific type of campaign that a business or organization uses to achieve its marketing goals. | Keyword Campaign Ad Group Conversion Log |
| 19 | Channel | A specific medium or platform through which a company or organization communicates with its target audience or delivers its products or services. | Campaign Ad Group |
| 20 | Chat Leads | Leads generated through live chat interactions. | Campaign Program Keyword Ad Group Ad |
| 21 | Click Through Conversions | Conversions that are directly attributed to users clicking on an ad before completing a desired action, such as a purchase or sign-up. | Campaign Program Ad Group Ad |
| 22 | Click Through Rate (CTR) | The percentage of people who clicked on a specific link or advertisement out of the total number of people who viewed it. | Campaign Program Keyword Ad Group Ad |
| 23 | Clicks | The number of times users have clicked on a advertisement. | Keyword Search Term Campaign Ad Group Program |
| 24 | Conversion Rate (CVR) | The percentage of people who clicked on the ad and then then completed a desired action or goal, such as making a purchase, filling out a form, or subscribing to a service out of all Clicks. | Campaign Program Keyword Ad Group Ad |
| 25 | Conversions | The amount of goals that users or customers complete as a result of marketing efforts. It represents the successful outcome or completion of a specific objective set by a business or organization. | Campaign Program Keyword Ad Group Ad |
| 26 | Cost Per Acquisition (CPA) | The cost of acquiring a customer or generating a desired action such as a sale, lead, or sign-up. CPA is calculated by dividing the total cost of a marketing campaign by the number of desired actions generated. | Campaign Program Keyword Ad Group Ad |
| 27 | Cost Per Click (CPC) | The cost incurred by an advertiser for each click on their advertisement. | Campaign Program Keyword Ad Group Ad |
| 28 | Cost Per Thousand Impressions (CPM) | The cost incurred by an advertiser for every one thousand impressions of their advertisement. | Campaign Program Keyword Ad Group Ad |
| 29 | Coupon leads | Leads captured when users request or download coupons. | Campaign Program Keyword Ad Group Ad |
| 30 | CPA with Assisted | Cost Per Acquisition including assisted conversions: Spend ÷ (Direct + Assisted Conversions). | Campaign Program |
| 31 | Date | The specific calendar day, month, and year when data was recorded or when an event occurred in your marketing campaigns. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 32 | Day | The specific calendar date (e.g., 2024-03-15) or day of the week (Monday-Sunday) when the data was recorded. Used for daily performance monitoring, identifying day-of-week patterns, and tracking short-term campaign impacts. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 33 | Days to Conversion | The number of days between a user's first visit and when they complete a desired action (conversion), such as making a purchase or signing up. This metric helps understand the length of your sales cycle. | Conversion Log |
| 34 | Direct Conversions | The amount of conversions based on a last click attribution model, not taking into consideration the networks that assisted the conversions. The user clicked on an ad and converted, no other touches/visits in between. | Campaign Program Keyword Ad Group Ad |
| 35 | Direct CPA | The cost per acquisition (conversion) based on a last click attribution model, not taking into consideration the networks that assisted the conversions. | Campaign Program Keyword Ad Group Ad |
| 36 | Direct Revenue | The portion of revenue that can be directly attributed to specific marketing efforts or campaigns. It represents the revenue generated as a direct result of a customer's interaction with a marketing channel or campaign. | Campaign Program Keyword Ad Group Ad |
| 37 | Direct ROAS | The return on advertising spend (ROAS) directly generated based on a last click attribution model, not taking into consideration the networks that indirectly assisted the Revenue. | Campaign Program Keyword Ad Group Ad |
| 38 | Direction Leads | Leads from users requesting directions to physical locations. | Campaign Program Keyword Ad Group Ad |
| 39 | E-Commerce Sales | Revenue or number of transactions from online product sales. | Campaign Program Keyword Ad Group Ad |
| 40 | Email Leads | Leads who provided email addresses for marketing communications. | Campaign Program Keyword Ad Group Ad |
| 41 | Est. Lost Imp. (IS) count | The estimated number of impressions your ads didn't receive due to budget constraints or low ad rank, calculated based on impression share data. | Keyword |
| 42 | First Touch Network | The advertising network or platform that drove a user's very first interaction with your brand. This could be Google Ads, Facebook, display networks, etc. | Conversion Log |
| 43 | First Visit Date | The date when a user first visited your website or landed on your property. This marks the beginning of their customer journey with your brand. | Conversion Log |
| 44 | Goal | The desired outcome or objective that a business or organization wants to achieve through its marketing efforts. Goals can vary depending on the specific marketing campaign and the overall business strategy. | Conversion Log |
| 45 | Imp. Share | The percentage of impressions your ads received compared to the total number of impressions your ads were eligible to receive based on your targeting settings. | Keyword |
| 46 | Imp. Share (exact) | The percentage of impressions your ads received for searches that exactly matched your keyword, compared to the total available impressions for that exact match. | Keyword |
| 47 | Impressions | The number of times an advertisement or piece of content is potentially seen or displayed to an audience. | Campaign Program Keyword Ad Group Ad |
| 48 | Indirect Conversions | The amount of conversions that can be attributed to marketing efforts that indirectly influenced or contributed to a customer's decision to make a purchase or conversion. It represents the conversions generated as a result of marketing activities that played a supporting role in the customer's journey. | Campaign Program Keyword Ad Group Ad |
| 49 | Indirect Revenue | The portion of revenue that can be attributed to marketing efforts that indirectly influenced or contributed to a customer's decision to make a purchase or conversion. It represents the revenue generated as a result of marketing activities that played a supporting role in the customer's journey. | Campaign Program Keyword Ad Group Ad |
| 50 | Keyword | A word or phrase that users type into search engines, which triggers your ads to appear when there's a match with your campaign targeting. | Keyword Search Term Conversion Log |
| 51 | Last Touch Network | The advertising network or platform that drove the final interaction before a user converted. This is often credited with the conversion in last-touch attribution models. | Conversion Log |
| 52 | Lead Form Leads | Leads captured through online form submissions. | Campaign Program Ad Group Ad |
| 53 | Match Type | The setting that determines how closely a user's search query must match your keyword for your ad to be eligible to show (exact match, phrase match, or broad match). | Keyword Search Term |
| 54 | Month | The calendar month within a year when the data was recorded (e.g., January, February, or 01, 02). Used for identifying seasonal patterns, monthly performance tracking, and month-over-month comparisons. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 55 | Net CVR | The percentage of clicks that result in conversions, calculated as (Conversions ÷ Clicks) × 100. | Campaign Program Keyword Ad Group Ad |
| 56 | Network | The advertising platform or collection of websites where your ads can appear, such as search networks, display networks, or social media platforms. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 57 | Network Conversion Rate | The percentage of website visitors or users who complete a desired action or goal, reported by the ad network. | Campaign Program Keyword Ad Group Ad Search Term |
| 58 | Network Conversions | The amount of goals that users or customers complete as a result of marketing efforts. It represents the successful outcome or completion of a specific objective set by a business or organization, reported by the ad network. | Campaign Program Keyword Ad Group Ad Search Term |
| 59 | Network CPA | Average cost per acquisition across the entire network. | Campaign Program Keyword Ad Group Ad |
| 60 | Network CPA | The cost of acquiring a customer or generating a desired action such as a sale, lead, or sign-up, reported by the ad network. | Campaign Program Keyword Ad Group Ad |
| 61 | Network Revenue | The amount of money generated from marketing activities or campaigns, reported by the ad network. | Campaign Program Keyword Ad Group Ad |
| 62 | Network VTC CPA | Cost per view-through conversion across the network. | Campaign Program Keyword Ad Group Ad |
| 63 | Online Order Leads | Leads generated from online ordering systems. | Campaign Program Keyword Ad Group Ad |
| 64 | Page Views | The number of times a web page or specific content on a website is viewed or accessed by visitors. | Campaign Program Keyword Ad Group Ad |
| 65 | Phone Leads | Leads generated through phone calls from ads. | Campaign Program Keyword Ad Group Ad |
| 66 | Program | An Ai Media Group term used to group advertising campaigns into similar groups for reporting and managing campaign performance. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 67 | Program Spend | Total advertising spend for the program. | Campaign Program Keyword Ad Group Ad Search Term |
| 68 | ProgramID | Unique identifier for the advertising program. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 69 | Quality Score | A metric used by advertising platforms to rate the quality and relevance of your keywords and ads, affecting your ad rank and cost per click. | Keyword |
| 70 | Reservations | Bookings or appointments made through the campaign. | Campaign Program Keyword Ad Group Ad |
| 71 | Return on Ad Spend (ROAS) | The revenue generated for every unit of currency spent on advertising. | Campaign Program Keyword Ad Group Ad |
| 72 | Revenue | The total monetary value generated from marketing efforts. | Campaign Program Keyword Ad Group Ad Conversion Log |
| 73 | ROAS with Assisted | Return on Ad Spend including assisted conversions: (Revenue + Assisted Revenue) ÷ Ad Spend. | Campaign Program |
| 74 | Spend Per Chat Lead | Total spend divided by number of chat leads. | Campaign Program Keyword Ad Group Ad |
| 75 | Spend Per Coupon Lead | Total spend divided by coupon leads. | Campaign Program Keyword Ad Group Ad |
| 76 | Spend Per Direction Lead | Total spend divided by each direction lead. | Campaign Program Keyword Ad Group Ad |
| 77 | Spend Per E-Commerce Sale | Total spend divided by e-commerce sales. | Campaign Program Keyword Ad Group Ad |
| 78 | Spend Per Email Lead | Total spend divided by email leads. | Campaign Program Keyword Ad Group Ad |
| 79 | Spend Per Lead Form Lead | Total spend divided by lead forms. | Campaign Program Ad Group Ad |
| 80 | Spend Per Online Order Lead | Total spend divided by online order leads. | Campaign Program Keyword Ad Group Ad |
| 81 | Spend Per Phone Lead | Total spend divided by phone leads. | Campaign Program Keyword Ad Group Ad |
| 82 | Spend Per Reservation | Total spend divided by reservation leads. | Campaign Program Keyword Ad Group Ad |
| 83 | Spend Per Unit | Average advertising cost per unit sold. | Campaign Program Keyword Ad Group Ad |
| 84 | Spend Per Video Completion | Cost for each completed video view. | Campaign Program Ad Group Ad |
| 85 | Spend Per Video View | Cost for each video view. | Campaign Program Ad Group Ad |
| 86 | Spend Per Web Form Lead | Cost for each web form submission. | Campaign Program Keyword Ad Group Ad |
| 87 | Spend Per Web Lead | General cost per website-generated lead. | Campaign Program Keyword Ad Group Ad |
| 88 | Spend Per White Paper Lead | Cost to generate each white paper download lead. | Campaign Program Keyword Ad Group Ad |
| 89 | Top Imp. Share | The percentage of impressions your ads received in the top positions (above organic search results) compared to the total number of impressions your ads were eligible to receive in those positions. | Keyword |
| 90 | Total Available Imp. | The maximum number of impressions your ads could have received based on your targeting settings, budget, and competition in the auction. | Keyword |
| 91 | Total Network Conversions | All conversions across an entire advertising network or platform. | Campaign Program Keyword Ad Group Ad |
| 92 | Total Network CPA | Overall cost per acquisition for all network activity. | Campaign Program Keyword Ad Group Ad |
| 93 | Total Spend | The cumulative amount of money spent on advertising campaigns during a specified time period. | Program |
| 94 | Total Visits | The cumulative number of times a user has visited your website, including all sessions across the entire time period being analyzed. | Conversion Log |
| 95 | Units | The quantity or number of products or services sold. | Campaign Program Keyword Ad Group Ad |
| 96 | UTM Medium | A UTM parameter that identifies the marketing medium, such as "email," "social," "cpc" (cost-per-click), "organic," or "referral." It answers "how" the traffic arrived. | Conversion Log |
| 97 | UTM Source | A UTM parameter that identifies the specific source of traffic, such as "google," "facebook," "newsletter," or a specific website name. It answers "where" the traffic came from. | Conversion Log |
| 98 | Video Completion Rate | Percentage of video views that watched to completion. | Campaign Program Ad Group Ad |
| 99 | Video Plays | Total number of times videos were started. | Campaign Program Ad Group Ad |
| 100 | Video Plays - 25%,50%,75%,100% | Number of views reaching each quartile milestone. | Campaign Program Ad Group Ad |
| 101 | Video View Rate | Percentage of impressions that resulted in video views. | Campaign Program Ad Group Ad |
| 102 | Visits | The number of times users or visitors access a website within a given time period. | Campaign Program Keyword Ad Group Ad |
| 103 | Visits to Conversion | The number of separate visits or sessions it took before a user completed a conversion action. This shows how many touchpoints were needed in the customer journey. | Conversion Log |
| 104 | VTCs | Conversion credit allocated to ads that were only seen as an impression but not clicked on. | Campaign Program Keyword Ad Group Ad |
| 105 | Web Form Leads | Leads submitted through website contact forms. | Campaign Program Keyword Ad Group Ad |
| 106 | Web Leads | General leads captured through website interactions. | Campaign Program Keyword Ad Group Ad |
| 107 | Week | The calendar week number within a year (typically 1-52 or 1-53) or a date range representing a 7-day period. Used for weekly performance analysis and identifying weekly trends or patterns in marketing data. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |
| 108 | White Paper Leads | Leads generated from white paper or resource downloads. | Campaign Program Keyword Ad Group Ad |
| 109 | Year | The calendar year in which the data was recorded (e.g., 2023, 2024). Used for analyzing long-term trends, year-over-year comparisons, and annual performance metrics. | Campaign Program Keyword Ad Group Ad Search Term Conversion Log |