Attributes and Metrics

The following attributes and metrics are available via the Atrilyx API. If no attributes or metrics are specified, the default columns will be returned. By specifying the attributes or methods, only those columns will be returned. The exception is date which is always added on to the selected or default columns:

Field Name (case insensitive)	Internal Column Name	Type	Report (campaign, ad group, ad, or all)	Default Column
date	date_day	attribute	all	N
month	month_name	attribute	all	N
week	week	attribute	all	N
program	program_name	attribute	all	y
program_id	program_id	attribute	all	n
network	platform_name	attribute	all	y
campaign	campaign	attribute	all	y
campaign_type	campaign_type	attribute	all	y
ad_group	ad_group	attribute	ad group, ad	y
ad	ad	attribute	ad	y
spend	spend	metric	all	y
impressions	impressions	metric	all	y
clicks	clicks	metric	all	y
conversions	conversions	metric	all	y (direct_conversions+indirect_conversions)
direct_conversions	Direct_Conversion	metric	all	n
indirect_conversions	Indirect_Conversion	metric	all	n
revenue	Revenue	metric	all	y
direct_revenue	Direct_Revenue	metric	all	n
indirect_revenue	Indirect_Revenue	metric	all	n
web	Web_Conversion	metric	all	n
network_conversions	network_conversions	metric	all	y
network_revenue	network_revenue	metric	all	y
units	Units	metric	all	n
vtcs	view_through_conversions	metric	all	n
page_views	Page_Views	metric	all	y
visits	Visits	metric	all	y