Attributes and Metrics

The following attributes and metrics are available via the Atrilyx API. If no attributes or metrics are specified, the default columns will be returned. By specifying the attributes or metrics, only those columns will be returned.

Note: When requesting spend as a metric, the output column will be labeled program_spend.

Attributes (Dimensions)

Field Name	Type	Available In	Default
date	attribute (temporal)	all	No
month	attribute (temporal)	all	No
week	attribute (temporal)	all	No
program	attribute	all	Yes
program_id	attribute	all	No
network	attribute	all	Yes
campaign	attribute	all	Yes
campaign_type	attribute	all	Yes
campaign_id	attribute	campaign	Yes (campaign only)
ad_group	attribute	ad group, ad	Yes
ad	attribute	ad	Yes
utm_campaign_name	attribute	campaign	Yes (campaign only)

Core Metrics

Field Name	Type	Available In	Default	Notes
spend	metric	all	Yes	Output column labeled "program_spend"
impressions	metric	all	Yes
clicks	metric	all	Yes
conversions	metric	all	Yes	Sum of direct + indirect
revenue	metric	all	Yes
units	metric	all	No
vtcs	metric	all	No	View-through conversions
page_views	metric	all	Yes
visits	metric	all	Yes

Revenue & Conversion Breakdown

Field Name	Type	Available In	Default
direct_conversions	metric	all	No
indirect_conversions	metric	all	No
direct_revenue	metric	all	No
indirect_revenue	metric	all	No
network_conversions	metric	all	Yes
network_revenue	metric	all	Yes

Conversion Type Metrics

Field Name	Type	Available In	Default
web	metric	all	No
email	metric	all	No
phone	metric	all	No
chat	metric	all	No
directions	metric	all	No
web_form	metric	all	No
white_paper	metric	all	No
online_order	metric	all	No
coupon	metric	all	No
reservations	metric	all	No
ecommerce	metric	all	No
lead_form_conversion	metric	all	No