Conversion Paths
Conversion Paths View in Atrilyx
The Conversion Paths page in Atrilyx gives you a clear and practical view of how users interact with your marketing channels before they convert. It helps teams see which channels work best, which ones assist, and how to adjust strategy based on real user paths.
Top Conversion Paths Overview
This section displays the most frequent sequences of channels users follow before converting.
Each row represents a conversion path—from short journeys like Organic Search → Paid Search to longer, multi-step sequences involving channels like Paid Social, Email, and Multi-Channel.
Percentage shows the share of total conversions attributed to that specific path.
Conversions indicates the actual number of conversions driven by the path.
Revenue shows the total revenue associated with conversions on that path.
Filters available: You can filter by channel, campaign, number of touchpoints, and specific paths to narrow down and analyze relevant journeys.
Conversion Path Distribution
This visual chart summarizes all conversion paths and shows the order and mix of channels involved.
Each bar represents one full path, labeled sequentially (Path 1, Path 2, etc.)
Channels are color-coded and arranged in the order users encountered them
Allows you to quickly see whether channels appear at the start, middle, or end of journeys
Filters available: Filter by source (channel type) and minimum number of touchpoints to explore more complex or simplified conversion journeys.
Distribution by Source
This table breaks down how each channel contributes to different stages of the funnel:
First Touch % – The entry point in the user journey
Middle Touch % – Where the channel supports ongoing engagement
Last Touch % – Where the conversion is finalized
Filters available: You can segment by channel type and analyze performance based on funnel position—first, middle, or last touch.