Custom Reporting
Atrilyx offers additional custom reporting which are available by request such as Geo, Demographic, Asset level and much more.
Custom Report | Preview | Description | Status |
Ad Rank Report |  | This report allows you to see additional details on the strength of your ads running in Google or Microsoft network to help with increasing effectiveness of your ad content.
| This report can be extended to you by request. |
Google Ads Report |  | This report allows you to preview ads such as call, text, image, multi- asset etc. This is a google network only report. | This report can be extended to you by request. |
Google Asset Report |  | Performance data for individual creative elements (headlines, descriptions, images, videos). This is a google network only report. | This report can be extended to you by request. |
Google Demographic Report |  | A performance breakdown of Google Ads campaigns by audience characteristics such as age, gender and household income, revealing which demographic segments drive the most valuable actions. This is a google network only report. | This report can be extended to you by request. |
Google Landing Page Performance |  | Analytics showing how landing pages perform after users click Google Ads. This report shows the performance of the landing pages (tied to the ads) with conversion metrics from Atrilyx. This is a google network only report. | This report can be extended to you by request. |
Google Bid Strategy Report |  | Analysis of different bidding approaches in Google Ads (manual CPC, Target CPA, Target ROAS, etc.), comparing their effectiveness in achieving campaign objectives while managing costs. This is a google network only report. | This report can be extended to you by request. |
Google Negative Keyword Report |  | A list of search terms that triggered ads but resulted in irrelevant clicks or wasted spend, used to build negative keyword lists that prevent ads from showing for unwanted queries. This is a Google Network only Report. | This report can be extended to you by request. |
Google Performance Max Report |  | This report showcases the performance of asset groups specific to performance max campaigns. This is a google network only report. | This report can be extended to you by request. |
Market Report |  | This report illustrates the target audience or geographic area where products or services are promoted. | This can be extended to you by request, custom mapping may be required for your dataset. |
Network Geographic Report |  | Location-based performance data showing how campaigns perform across different countries, regions, cities, or postal codes, helping optimize geographic targeting and budget allocation. | This report can be extended to you by request. |
Primary & Secondary Lead Performance |  | Atrilyx allows for the measurement of primary & secondary goal type, this report just breaks it out in a custom view. | This report can be extended to you by request. |
These are some additional custom metrics which can be found on the custom reports:
Term | Description | Available on | |
|---|---|---|---|
| 1 | Ad Strength | A metric (often shown as Poor, Average, Good, or Excellent) that evaluates how well your ad follows best practices and how likely it is to perform well. It considers factors like keyword relevance, ad diversity, and use of assets. | Ad Rank Report |
| 2 | Ad Strength Improvements | Specific recommendations provided by the ad platform to improve your Ad Strength score. | Ad Rank Report |
| 3 | Markets | Geographic areas or segments where your ads are shown, often used to analyze performance by location or to target specific market regions. | DMA/Market Report |
| 4 | Headline 1 | The primary headline that appears in your ad, typically the most prominent text that users see first. In Google Ads, this is usually limited to 30 characters. | Google Ads Report |
| 5 | Headline 2 | The secondary headline that appears alongside or after Headline 1. Also typically limited to 30 characters and used to provide additional information or a call to action. | Google Ads Report |
| 6 | Description 1 | The first line of body text in your ad that provides more details about your product, service, or offer. Usually has a 90-character limit. | Google Ads Report |
| 7 | Description 2 | The second line of descriptive text that can include additional benefits, features, or calls to action. Also typically limited to 90 characters. | Google Ads Report |
| 8 | Ad Preview | A visual representation of how the ad will appear to users. | Google Ads Report |
| 9 | Pixel Height/Width | The dimensions of display ads or images in pixels. | Google Ads Report |
| 10 | Ad Type | The format of the ad (e.g., text, display, video, shopping, responsive). | Google Ads Report |
| 11 | Ad Name | The internal identifier you assign to an ad for organizational and tracking purposes within your ad account. | Google Ads Report |
| 12 | Ad Group Type | The categorization of how ads within a group are structured and targeted, such as standard, dynamic, or shopping ad groups. | Google Ads Report |
| 13 | Asset Name | The identifier for individual creative elements (images, videos, headlines, descriptions) used in your ads. | Google Ads Report |
| 14 | Asset Type | The category of creative element, such as image, video, headline, description, logo, or sitelink. | Google Ads Report |
| 15 | Asset Source | Where the asset originated from, whether uploaded manually, auto-generated, or pulled from your website or product feed. | Google Ads Report |
| 16 | Negative Keyword | Keywords that prevent your ad from being triggered by certain searches, helping to exclude irrelevant traffic and improve targeting precision. | Google Negative Keyword Report |
| 17 | Avg Bid CPC | Average bid Cost Per Click; the average amount you're willing to pay when someone clicks your ad. | Google Bid Strategy Report |
| 18 | Avg Bid CPM | Average bid Cost Per Mille (thousand impressions); the average amount you're willing to pay per 1,000 ad views. | Google Bid Strategy Report |
| 19 | Target CPA | Target Cost Per Acquisition/Action; the desired average cost for each conversion or specific action. | Google Bid Strategy Report |
| 20 | Effective CPA | The actual average cost per conversion you're achieving in practice. | Google Bid Strategy Report |
| 21 | Target CPM | Your desired cost per 1,000 impressions goal. | Google Bid Strategy Report |
| 22 | Target ROAS | Target Return On Ad Spend; the revenue you aim to generate for each dollar spent. | Google Bid Strategy Report |
| 23 | Effective Target ROAS | The actual ROAS being achieved after campaign optimizations and adjustments. | Google Bid Strategy Report |
| 24 | Gender | A demographic targeting option that lets you choose whether to show your ads to males, females, or all genders. This targeting parameter helps refine your audience based on gender identity. | Google Demographic Report |
| 25 | Income | A demographic targeting parameter that allows you to target users based on their household income level or income brackets. This helps advertisers reach audiences with specific purchasing power or economic characteristics. | Google Demographic Report |
| 26 | Age | A demographic targeting parameter that allows you to specify which age groups your ads will be shown to. This helps ensure your ads reach the most relevant audience based on their age demographics. | Google Demographic Report |
| 27 | Landing Page | A standalone web page created specifically for a marketing campaign where visitors "land" after clicking on an ad or link. | Google Landing Page Report |
| 28 | Keyword Match Type | The setting that determines how closely a search query must match your keyword to trigger your ad (exact, phrase, broad, or broad match modifier). | Google Negative Keywords |
| 29 | DMA | Designated Market Area; geographic regions defined by Nielsen for television and advertising markets, used for location targeting and reporting. | Network Geographic Report DMA/Market Report |
| 30 | City | A geographic targeting parameter allowing you to show ads to users in specific cities. | Network Geographic Report |
| 31 | State | A geographic targeting option for showing ads to users in particular states or provinces. | Network Geographic Report |
| 32 | Zip Code | A postal code targeting parameter for precise geographic ad delivery to specific neighborhoods or areas. | Network Geographic Report |
| 33 | Region | A broader geographic area that may encompass multiple cities, states, or countries for targeting purposes. | Network Geographic Report |
| 34 | County | A geographic subdivision for targeting ads to specific county-level locations. | Network Geographic Report |
| 35 | Performance Max Asset Group | A collection of creative assets (images, videos, headlines, descriptions) used together in Performance Max campaigns to automatically create and optimize ads across Google's networks. | Google Performance Max Report |