Executive Summary

The Executive Summary is your homepage to view an overview of your online marketing efforts.

The entire dashboard can be filtered by different attribute that are tracked, from your UTM codes, channels, individual campaign goals, and each network and their campaigns.

Your key performance indicators provide a quick “at a glance” measure of how your campaigns are performing for the selected attributes.

Performance and Trends by source allows you to see performance by network over time. You can see performance by Program Spend, Impressions, Clicks, Conversions, and Revenue.

Paid VS. Organic illustrates the ratio between Paid to Organic over time.

Metric Comparison allow you to compare any two metrics over time.