How does Ai Track from paid to organic?

Ever since our inception, AiMG has tracked users down to their IP addresses. This tracking goes past the cookie as even though a user may clear their cookies, or be switching devices, their IP will remain constant over the same connection. With the advent of technologies such as Apple’s tracking protection which blocks many cookies, the growth of mobile which leads to many cross-device conversions, and regulations such as California’s CCPA and Europe’s GDPR, which require consent to set cookies, being able to track each user down to their IP has become ever more important. Using our unique IP based tracking, we are able to model out conversions coming in from users that we no longer have the direct attribution information, but we are able to see that the IP has remained constant. Using our proprietary and constantly evolving algorithms, we are able to weed through the noise and identify these users who first came in from a paid tactic, even though the conversion looked like it came in organically.