How does our logic/methodology in Atrilyx differ from that of Google Analytics?

Our Tracking is based upon “Visits” (sessions) and events, and our data is never samples, whereas google analytics will use sampling for data sets over a certain size. We also track every individual user’s full journey and are able to apply different conversion models to the data and enrich our reporting with additional network reports such as view through conversions.

Our tracker is similar to a GA tracker in that we can track pageviews and events, but it's much more enhanced when it comes to e-commerce where we can track not just the sale but also the items sold and quantities. Additionally, our analytics is integrated with built in media analytics, form analytics funnel, and heatmaps available with little to no configuration.