How to track your offline conversions?

While tracking and providing attribution for your online marketing campaigns to online actions and phone calls are core to what Atrilyx delivers, we can also help you measure your offline sales if your business has a physical location, or your web lead turns into a sale offline.

For sales that come from an online lead, we can tie them together by either capturing a unique lead ID, or by generating and sending one to your CRM. Then, when that lead converts to a sale, we can identify that user 1:1 via the lead ID and provide a true ROI measurement.

For full offline conversions like in store sales, we will be reliant on matching the data we capture and process through our identity provider with your sales data. By providing a secure feed of your sales to us, we can process each person’s, email, phone, or address into an anonymous persistent ID that we can then match back to the persistent IDs we have generated from your website visitors.

This method will not yield a 100% match, but should give enough directional data to inform your online marketing investments and optimization decisions.

Additionally, many ad networks will provide “Store Visit” metrics, this will give you directional data as to how many people were exposed to your ads and have visited your physical locations.

With all of these data points available, our insights team will be able to analyze your sales data against the impressions and clicks driven by your campaign, and the store visits reported by networks in correlation to your store sales. This will inform you directionally of the impacts of your campaigns on offline sales. With a few iterations of this analysis, a model will be able to be created to give you an estimated measurement and predictions based upon your campaigns' investment.