Keyword Performance

The top keyword performance visual shows the top 50 keywords across brand, generic, mixed, and other keywords. While within the visual only the top 50 keywords are displayed by default, there are both an ad group and match type filter that allows the user to drill down into specific keyword performance to fine tune the top performance. The visual only shows 10 keywords per page, based on performance. However, downloading the visual, all keyword performance will be provided.