Primary Goals

Primary goal is a flag to identify the most important goals for your online marketing campaigns. Once a goal or multiple goals are flagged as a primary goal, Atrilyx will load with that goal as the selected attribute when calculating your campaign performance.

By flagging a goal as a primary goal, you can ensure that you are optimizing your campaign not only to conversions, but to the conversions that matter most to you.

While goals can be flagged as primary, the dashboard still captures all secondary goals for users to see performance on those goal types as well.

To update your primary goals, please contact your Atrilyx Account Representative