Search Term

The search term table allows users to see performance data broken down by individual search terms—showing how much was spent on each term, how often ads appeared, and how many clicks they received. Each row in the table represents a specific search term, such as “fairway lawns” or “lawn service.”

Similar to the keyword table, this view provides several useful metrics, including Program Spend (total ad spend on that term), Impressions (the number of times the ad was shown), and Clicks (how many times users clicked the ad).

This table helps you identify which search terms are driving the most traffic, highlight high-cost terms that may not be converting well, and focus your efforts on the terms that are delivering results. You can filter and customize the columns to your needs, and once arranged, click “Save Report” to keep your preferred layout for future sessions.