URL Tagging - Sources
In order to determine the media channel and network of visitors to your website, Atrilyx leverages the “source” value in the URL. Typically the value is sent in via a utm_source= parameter. Atrilyx also supports other url parameters to determine the source supported parameter names are:
teng=, mtm_source=, pk_source=, and utm_source=. If your organization uses a different parameter name for your campaign sources, please speak with your Atrilyx client services representative and we will determine if we can add your custom parameter to our system.
Below is a list of source values that Atrilyx Recognizes and maps to media channels and networks. To have a new value added, please speak with your Atrilyx client services representative to have it added.
Campaign Source Code | Media Channel | Network Name |
ab | Programmatic | AdBlade |
ac | Programmatic | Advanced Contextual |
ad | Programmatic | AdRoll |
ai | Programmatic | Adaptive Intelligence |
al | Programmatic | Alfonso TV |
am | Programmatic | Amazon DSP |
an | Social | |
ao | Display | AOL |
ap | Search | APT from Yahoo |
as | Direct Buy | |
ask | Organic Search | Ask.com |
at | Direct Buy | |
aw | Direct Buy | Autoweb |
bc | Display | Microsoft |
bg | Display | Boy Genius Report |
bi | Search | Microsoft |
bing | Organic Search | Microsoft |
bm | Search | Microsoft |
bn | Search | Microsoft |
bp | Search | Microsoft |
br | Search | Microsoft |
bs | Programmatic | Basis |
bt | Search | Microsoft |
bz | Display | Bizo US |
ca | Direct Buy | |
cb | Direct Buy | CBS Local |
cc | Other | Cross Channel |
cd | Direct Buy | Conde Nast |
cg | Direct Buy | CarGurus, LLC |
ch | Direct Buy | Channel Partners Online |
cm | Programmatic | Conversant |
cn | Direct Buy | CNet |
co | Programmatic | Collective |
cp | Display | CPX Interactive |
cr | Programmatic | Criteo |
db | Programmatic | Doubleclick Bid Manager |
dm | Other | Direct Mail Tactics |
du | Direct Buy | dupontregistry |
dv | Programmatic | dv360 |
dy | Programmatic | DynAdmic |
ed | Direct Buy | Edmunds.com , Inc |
ei | Programmatic | EMX Digital |
el | Programmatic | El Toro |
em | Other | Email Tactics |
es | Direct Buy | ESPN |
ex | Direct Buy | Expedia Brands Portfolio |
fb | Social | |
fe | Direct Buy | Fexy |
ga | Programmatic | Gamut Media |
gc | Display | |
gd | Display | |
ge | Search | Genome from Yahoo |
gf | Direct Buy | |
gi | Display | GigaOM |
gl | Display | GRPAds |
gm | Search | |
gn | Display | |
go | Search | |
Organic Search | ||
ggl | Search | |
gp | Search | |
gr | Display | Generic Retargeting |
gt | Search | |
gu | Direct Buy | Gluten-Free Resource Directory |
hi | Direct Buy | HiMSS Media |
hk | Display | Hooklogic |
hm | Direct Buy | Health Management Technology |
hu | Direct Buy | Hulu |
ia | Audio | Ideal |
id | Display | Ideal |
ie | Programmatic | IEEE |
ig | Social | |
ih | Direct Buy | i Heart Radio |
io | Programmatic | Ideal |
iq | Programmatic | OwnerIQ |
iv | Video | Ideal |
lb | Direct Buy | |
ld | Programmatic | Lin Digital |
li | Programmatic | LiveIntent |
ln | Social | |
ls | Search | Listings |
ma | Search | Marchex Adhere |
mc | Other | Mail Chimp |
md | Programmatic | ManagedDSP |
me | Direct Buy | Meredith |
mf | Programmatic | MobileFuse |
mi | Programmatic | Media IQ |
ml | Programmatic | Madison Logic |
mm | Programmatic | MediaMath |
mn | Programmatic | MNI |
mo | Direct Buy | |
mp | Programmatic | MaxPoint Interactive |
mr | Programmatic | Media Response Group ES |
ms | Social | |
na | Programmatic | NAF digital 1 |
nc | Programmatic | NCC Media |
nd | Social | Nextdoor |
ng | Programmatic | NGL Collective |
nv | Programmatic | Nativo |
ob | Native | Outbrain |
od | Other | Outdoor/Billboards |
or | Search | Organic Results |
pc | Direct Buy | PC Magazine |
pd | Direct Buy | Pandora |
pl | Direct Buy | |
pm | Other | Print Media |
pp | Programmatic | Generic Paid Placement |
pr | Programmatic | Prima.Digital |
ps | Social | Social (generic) |
pt | Programmatic | |
qs | Display | Quinstreet |
qu | Programmatic | Quantcast |
qz | Direct Buy | Quizlet |
ra | Other | Radio |
rd | Social | |
re | Direct Buy | |
rf | Programmatic | Rocket Fuel US |
rh | Programmatic | RhythmOne |
rm | Direct Buy | Remezcla |
rp | Programmatic | Revolver |
rs | Direct Buy | Rolling Stone US |
ru | Programmatic | The Rubicon Project |
rv | Direct Buy | |
sa | Programmatic | Samba TV |
sc | Direct Buy | |
se | Programmatic | |
sg | Social | Social (generic) |
sm | Programmatic | Spectrum Platform |
sn | Programmatic | Snapchat |
so | Programmatic | Sojern |
sp | Display | SpiceWorks |
su | Search | SuperPages |
sy | Direct Buy | Spotify |
ta | Direct Buy | Trip Advisor |
tb | Native | Taboola |
tc | Programmatic | Tremor |
td | Programmatic | The Trade Desk |
te | Programmatic | Teads US |
tg | Direct Buy | Toms Guide |
th | Direct Buy | Techradar |
ti | Programmatic | Trion Interactive |
tm | Direct Buy | Triad Media |
to | Direct Buy | Tremor Video |
tp | Programmatic | TrafficPoint |
tr | Direct Buy | Trulia |
tt | Social | Tik Tok |
tu | Programmatic | Turn Network |
tv | Video | Television |
tw | Social | |
tx | Other | Text Messaging |
ud | Programmatic | Unity Digital Media |
un | Direct Buy | Univision |
ut | Programmatic | Undertone Inc. US |
vd | Programmatic | Valassis Digital |
vg | Video | Video (generic) |
vi | Programmatic | Vistar Media |
vm | Programmatic | Vantage Media |
wa | Direct Buy | |
we | Direct Buy | |
wr | Direct Buy | Conde Nast Digital - Wired |
ws | Direct Buy | The Wall Street Journal Online |
wz | Direct Buy | Waze |
ya | Search | Yahoo |
yahoo | Organic Search | Yahoo |
yc | Display | Yahoo |
yd | Display | Yahoo |
ye | Direct Buy | Yelp |
yg | Search | Yahoo Gemini |
ym | Programmatic | YuMe |
yn | Search | Yahoo Native Advertising |
yp | Search | Yahoo Gemini |
yr | Programmatic | Right Media Exchange |
ys | Display | Yahoo Stream Ads |
yt | Video | YouTube |
ze | Programmatic | Zeta |
zi | Direct Buy | Zillow Inc |