URL Tracking templates
Most online ad networks provide some level of URL tracking macros that enable you to auto-tag your ads for additional insights and reporting. Atrilyx leverages this by passing over detailed information on click from those ads.
During your onboarding, the Atrilyx team will provide you with a custom clickthrough and tracking template for each network you run on. If you have an existing template, the Atrilyx tracking team will custom tailor your template to suite your needs.
Breakout of all the special URL parameters Atrilyx Supports:
Name | Description |
|---|---|
_aiid={_aiid} | Atrilyx program ID (optional) - this allows Atrilyx to segment your traffic to a specific “Marketing Program” that has a set budget / flight |
teng={_teng} | Atrilyx Network id |
beng={_beng} | Brand/ Generic / Mixed flag for additional performance breakouts |
deng={Device | device (this is a dynamic value, each network has slight variances of how they send it) |
{ifsearch:&keng={keyword}&meng={matchtype}} | for search, we send in the keyword that triggered the ad and the match type |
{ifContent:&keng={placement}} | for display we send in the placement |
&ieng={adgroupid} | the ad group or adset ID |
&kieng={targetid} | the keyword or audience ID |
&cieng={creative} | the ad or creative ID |
&cpieng={campaignid} | the campaign ID |
&feng={ | this is the ID for things like sitelinks, ad extensions, etc. |
&cleng={gclid} | the click ID - in this example we are passing the google click ID (gclid) |
In addition to the Atrilyx custom URL parameters, Atrilyx supports all of the standard UTM fields such as:
utm_source, utm_campaign, and utm_medium.