What the AiTRK pixel captures

Ai Tracking pixel (AiTRK) Captures:

• Timestamp

• A visitor ID (random anonymous hash, stored in a cookie) 

• Device fingerprint ID

• IP address

• visitor actions such a media plays and button clicks

• User visit count

• Referrer keyword

• referrer url

• Page url

• Browser engine, name, version

• Device model, type and os

• The URL the visitor saw

  • Url parameters from the above URL

• Custom event params sent by the site's datalayer, to capture things such as the user going through each step in the shop site funnel

The AiTRK pixel sets the following cookies: