Why do we see discrepancies between Google Analytics and Atrilyx?

We can review what specifically is different. We’re using an ads-preferred model which is a data-driven attribution model that gives credit to what paid ad drove a conversion. It attributes 100% of the conversion value to the network of the last paid ad that the customer clicked through before converting. If there are no paid ad clicks in the user path, the conversion is attributed to “Organic”. Topline numbers without attribution should be similar.