With Google’s tracking being extremely compliant, cookie-less, and privacy-centric, how are you able to track, what seems like so much more?

While we do use cookies for tracking, our cookies have always been first party cookies set on your site. These differ from the third party cookies that platforms like GA used that allow for one site to read another sites info, a privacy concern. As platforms like Google move away from cookie based solutions, they are relying more on their first party data of their millions of logged in users for attribution.

Additionally, they are bucketing users into groups using methods such as their aligned browser based audience API which most vendors rejected.

With our technology, we strive to be flexible. Yes, we will leverage first party cookies to measure things like sessions, but we also leverage our first party data that allows us to turn an anonymous site visitor into a persistent household ID to link visits and devices.