Atrilyx vs Network
This report is currently in beta and is actively being fine-tuned.
The Atrilyx vs Network report sits inside the Attribution section of the dashboard and lets you compare conversions, CPA, revenue, and ROAS as reported by a given ad network against the same metrics as reported by Atrilyx, over the same time period.
What the report shows
The top row of the report compares network-reported vs Atrilyx-reported conversions, CPA, revenue, and ROAS side by side. The graph below plots the two systems against each other over time, on either a conversions or revenue basis. Filters allow you to switch the network being compared, the metric (conversions or revenue), and the time series granularity.
Why the numbers won't match exactly
Some variance between Atrilyx and a network's own reporting is expected, and in most cases it's explained by methodology rather than a tracking error. The same conversion can be counted differently depending on how each system attributes credit, how long its lookback runs, and where it places the conversion on the calendar.
Attribution model
Networks attribute conversions through their own models — Google's data-driven model, Meta's multi-touch with click and view windows, LinkedIn's last-touch model, and so on. Atrilyx applies a single consistent model across all networks: the Ads Preferred model, which gives 100% of the credit to the last paid click. The same conversion that a network attributes partly to itself may be attributed entirely to a different network in Atrilyx if a later paid click occurred.
Lookback windows
Each network operates on its own conversion window — typically 28 to 30 days for clicks, 1 day for view-through. Atrilyx uses a 90-day lookback. Conversions that fall between a network's window and Atrilyx's window will appear in Atrilyx but not in the network's own reporting.
Date assignment
Most networks report a conversion on the day the user originally clicked the ad, not the day the conversion happened. Atrilyx reports conversions on the day they occurred. The same conversion can therefore land on different dates in the two systems.
Cross-network overlap
When a user interacts with multiple paid networks before converting, each network may claim credit in its own reporting. Atrilyx attributes the conversion to one network only, eliminating double-counting across the portfolio.
How to use this report
The value of this view isn't a perfect reconciliation — methodological differences make that impossible. The value is the comparison: where networks systematically over-claim relative to Atrilyx, where they under-report, and where their numbers align. That comparison informs budget decisions and helps surface networks where the self-reported ROAS doesn't hold up under unified attribution.
For a deeper explanation of how Atrilyx attribution differs from other reporting systems, see Why do we see discrepancies between Google Analytics and Atrilyx? and Ad Network Conversion Attribution.