Atrilyx network UTM source code names
Atrilyx supports common utm source names such as facebook, google, bing etc. However, Atrilyx also has internal codes to use as UTM sources to define all networks, and to support dynamic URL insertion parameters as provided by the network. By properly tagging your urls with the correct utm_source= parameter, Atrilyx will be able to track and attribute all site visits across multiple media channels.
Network Code | Network Code Name | Network Type / Media Channel |
|---|---|---|
ab | AdBlade | Programmatic |
ac | Programmatic Contextual | Programmatic |
ad | AdRoll | Programmatic |
ai | Amazon Intelligence | Programmatic |
ai-media-pmax | Google PMAX | PMAX |
ai-media-search | Google Search | Search |
al | Alfonso TV | Programmatic |
am | Amazon DSP | Programmatic |
an | Facebook Audience Network | Social |
ao | AOL | Display |
ap | APT from Yahoo | Search |
as | Direct Buy | |
at | Direct Buy | |
aw | Autoweb | Direct Buy |
bc | Bing Content Network | Display |
bd | LSdirect Mail | Direct Mail |
bg | Boy Genius Report | Display |
bi | Bing | Search |
bm | Bing Mobile | Search |
bn | Bing - Native | Search |
bp | Bing Product Search | Search |
br | Bing RAIS | Search |
bs | Basis | Programmatic |
bt | Bing Tablet | Search |
bz | Bizo US | Display |
ca | Direct Buy | |
cb | CBS Local | Direct Buy |
cc | Cross Channel | Other |
cd | Conde Nast | Direct Buy |
cg | CarGurus, LLC | Direct Buy |
ch | Channel Partners Online | Direct Buy |
cm | Conversant Media | Programmatic |
cn | CNet | Direct Buy |
co | Collective | Programmatic |
cp | CPX Interactive | Display |
cr | Criteo | Programmatic |
db | Doubleclick Bid Manager | Programmatic |
dm | Direct Mail Tactics | Other |
do | Digital Outdoor | Programmatic |
du | Dupontregistry | Direct Buy |
dv | dv360 | Programmatic |
dy | DynAdmic | Programmatic |
ed | http://Edmunds.com , inc | Direct Buy |
ei | EMX Digital | Programmatic |
el | El Toro | Programmatic |
em | Email Tactics | Other |
es | ESPN | Direct Buy |
ex | Expedia Brands Portfolio | Direct Buy |
fb | Social | |
fe | Fexy | Direct Buy |
ga | Gamut Media | Programmatic |
gc | Google Content Network | Display |
gd | Google Display Network | Display |
ge | Genome from Yahoo | Search |
gf | Direct Buy | |
gi | GigaOM | Display |
gl | GRP Ads | Display |
gm | Google Mobile | Search |
gn | Google Gmail | Display |
go | Google Search Network | Search |
gp | Google Product Search | Search |
gr | Generic Retargeting | Display |
gt | Google Tablet | Search |
gu | Gluten-Free Resource Directory | Direct Buy |
hi | HiMSS Media | Direct Buy |
hk | Hooklogic | Display |
hm | Health Management Technology | Direct Buy |
hu | Direct Buy | |
ia | Ideal Audio | Audio |
id | Ideal Display | Display |
ie | IEEE | Programmatic |
ig | Social | |
ih | i Heart Radio | Direct Buy |
io | Ideal OTT | Programmatic |
iq | OwnerIQ | Programmatic |
iv | Ideal Video | Video |
lb | Direct Buy | |
ld | Lin Digital | Programmatic |
li | LiveIntent | Programmatic |
ln | Social | |
ls | Listings | Search |
lt | LSdirect Triggers | Triggers Direct |
ma | Marchex Adhere | Search |
mc | Mail Chimp | Other |
md | ManagedDSP | Programmatic |
me | Meredith | Direct Buy |
mf | MobileFuse | Programmatic |
mi | Media IQ Digital US | Programmatic |
ml | Madison Logic | Programmatic |
mm | MediaMath | Programmatic |
mn | Programmatic | |
mo | Direct Buy | |
mp | MaxPoint Interactive | Programmatic |
mr | Media Response Group ES | Programmatic |
ms | Facebook Messenger | Social |
na | NAF digital 1 | Programmatic |
nc | NCC Media | Programmatic |
nd | Nextdoor | Social |
nf | Netflix | Video |
ng | NGL Collective | Programmatic |
nv | Nativo | Programmatic |
ob | Outbrain | Native |
od | Outdoor / Billboard | Other |
or | Organic Results | Search |
pc | PC Magazine | Direct Buy |
pd | Pandora | Direct Buy |
pl | Direct Buy | |
pm | Print Media | Other |
pp | Generic Paid Placement | Programmatic |
pr | Prima Digital | Programmatic |
ps | Paid Social (Non-Ai) | Social |
pt | Social | |
qs | Quinstreet | Display |
qu | Quantcast | Programmatic |
qz | Quizlet | Direct Buy |
ra | Radio | Other |
rd | Social | |
re | Direct Buy | |
rf | Rocket Fuel US | Programmatic |
rh | RhythmOne | Programmatic |
rm | Remezcla | Direct Buy |
rp | Revolver | Programmatic |
rs | Rolling Stone | Direct Buy |
ru | The Rubicon Project | Programmatic |
rv | Direct Buy | |
sa | Samba TV | Programmatic |
sc | Sams Club | Direct Buy |
se | Semcasting | Programmatic |
sg | Social (generic) | Social |
si-ttd | The Trade Desk | Programmatic |
sm | Spectrum Media Services | Programmatic |
smail | Shared Mail | Direct Mail |
sn | Snapchat | Programmatic |
so | Sojern | Programmatic |
sp | Spiceworks | Display |
su | SuperPages | Search |
sy | Spotify | Direct Buy |
ta | Trip Advisor | Direct Buy |
tb | Taboola | Native |
tc | Tremor | Programmatic |
td | The Trade Desk | Programmatic |
te | Teads US | Programmatic |
tg | Toms Guide | Direct Buy |
th | Techradar | Direct Buy |
ti | Trion Interactive | Programmatic |
tm | Triad Media | Direct Buy |
to | Tremor Video | Direct Buy |
tp | TrafficPoint | Programmatic |
tr | Trulia | Direct Buy |
tt | Tik Tok | Social |
tu | Turn Network | Programmatic |
tv | Television | Video |
tw | Social | |
tx | Text Messaging | Other |
ud | Unity Digital Media | Programmatic |
un | Univision | Direct Buy |
ut | Undertone Inc. US | Programmatic |
vd | Valassis Digital | Programmatic |
vg | Video (generic) | Video |
vi | Vistar Media | Programmatic |
vm | Vantage Media | Programmatic |
wa | Direct Buy | |
we | Direct Buy | |
wr | Conde Nast Digital - Wired | Direct Buy |
ws | The Wall Street Journal Online | Direct Buy |
wz | Waze | Direct Buy |
ya | Yahoo Search Network | Search |
yc | Yahoo Content Network | Display |
yd | Yahoo Display | Display |
ye | Yelp | Direct Buy |
yg | Yahoo Gemini | Search |
ym | YuMe | Programmatic |
yn | Yahoo Native Advertising | Search |
yp | Yahoo Gemini Product Search | Search |
yr | Right Media Exchange | Programmatic |
ys | Yahoo Stream Ads | Display |
yt | YouTube | Video |
ze | Zeta | |
zi | Zillow Inc | Direct Buy |
zt | Zeta |