LinkedIn URL Tagging

LinkedIn offers account, campaign & ad level tagging

Example Atrilyx URL Parameters:

CODE

_aiid=00000&teng=ln&&ieng={{AD_SET_ID}}&cpieng={{CAMPAIGN_ID}}&cieng={{AD_ID}}&utm_source=linkedin&utm_medium=soc&utm_campaign={{CAMPAIGN_NAME}}

you can use the same template in every single LinkedIn ad you run, including lead ads. only change is the ai program id (_aiid) added to the template that will be provided by the Atrilyx team.

Clickthrough Tracking

Clickthroughs need to be added in the Website URL box (URL does not need to be encoded) as linkedin does not support clickthrough templates.

this means that for certain ad types like lead forms or "experiences" we will not be able to use a clickthrough.
this is OK as long as we have the URL parameters set at the ad level

example for an ad running to https://www.atrilyx.com:

Website URL:

CODE

https://example.aiproxies.com/?rdr=https://www.atrilyx.com/?fb

This clickthrough can be pre-pended in bulk to your ads using the ad editor and using a find/replace.