Video Metrics
Atrilyx reports on video metrics as provided by our ad network partners.
Some networks like TheTradeDesk reports on video player starts, while other networks simply report on video impressions, and others like Google report on “Views” which is not actually reflective of the total number of times your video was seen (see https://support.google.com/google-ads/answer/2375431#paid-views?ctx=tltp )
To that end, Atrilyx is reporting Video Views as what the network provides.
Network | Video_Views |
|---|---|
DV360 | Impressions |
Conversion_detail_video_play_actions | |
Video_views (this is a google metrics not equal to true sum of views see https://support.google.com/google-ads/answer/2375431#paid-views?ctx=tltp ) | |
Ideal | Impressions |
Video_views (this is a LinkedIn metric not equal to true sum of views seen | |
Programmatic Contextual | View_measured_imps (Measurable Impressions per IAS standard) |
Video_viewable_impressions | |
The Trade Desk | Player_starts |
TikTok | Impressions |
X formally Twitter | Video_content_starts |
Yahoo DSP | Start_views |